DNA

2023 Canadian Marketing Awards - Silver (Automotive PR)

Hyundai’s N brand performance cars aren’t for everybody. They’re for motorsport enthusiasts and adrenaline junkies who live life in the fast lane.

So, we made a campaign for them.

NASMR

ASMR for people who’ve got that N in their in DNA.

The Soundtrack

We created a musical representation of what it feels like to go whole hog on a racetrack. We strapped a heart rate monitor onto the host of our product video, and put Mark Wilkins and Taylor Hagler behind the wheel of an Elantra N and Kona N, and gave them the greenlight to rip through the racetrack.

Using the heart rate data, we made an original song that’s mapped onto her heart’s BPM.

To top it off, we pressed that bad boy onto vinyl.

N Care

Self-care for gearheads.

TV Spot

BILLBOARDS

CLIENT: Hyundai

ART DIRECTOR: Francesco Maletta

AGENCY: Innocean

YEAR: 2022